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AdWords: targeting demographics and bidding by device type
It’s common knowledge that mobile internet usage has been on the rise over the past few years, in particular since the advent of the seminal iPad and iPhone. AdWords has improved to reflect this...
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Google Brings PLAs To Third-Party Sites Like Walmart.com
This article below is from the official Search Engine Land. It’s written by Ginny Marvin and is particularly useful, so I thought I’d share it. Limited set of retailers are currently participating in...
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Gmail Sponsored Ads, Beta Trial
Browsing around a while ago for some inspiration for new forms of paid advertising, I came across Gmail Sponsored Promotions, Google’s relatively recent addition to its CPC marketing armoury. Access...
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